CCTV Launches Social Media Training Series for Artists with all new classes.

CCTV Launches Social Media Training Series for Artists with all new classes.

Check out our brand new classes geared at teaching artists how to use social media to promote and share their work.

  • Posted on: 27 September 2015
  • By: Allison

Through a grant from the Massachusetts Cultural Council, in conjunction with the Cambridge Art Association, CCTV is offering a series of social media workshops designed specifically for artists.

Registration Information

The entire series is $85 for CCTV/CAA members; $140 for non-members. To register for one or more courses, contact Allison Rodriguez at allison@cctvcambridge.org or 617-401-4009. CCTV & CAA Members can pay for their class registration here. Non-members can register here.

Class Details

Advertising for Artists: Creating Successful Ads Online
Thursday, October 15th 6:30PM - 8:30PM, $10/$15
at the Cambridge Art Association
25 Lowell Street

Do you produce amazing work but struggle getting people to buy it? Does the whole process of "Selling Art" and promoting your work scare you? If you want to learn how to set up a system to draw attention to your practice, and to sell your art online this is the class for you.

An Artist’s Guide to Twitter: Techniques and Strategies
Monday, October 26th, 6:00PM – 9:00PM, $20/$30 SPECIAL $10/$15
at Cambridge Community Television
438 Massachusetts Avenue

Get a breakdown of this popular app and learn how to use it to promote your work! The way twitter functions is truly unique and lends itself to instant updates about events (such as screenings/gallery openings/exhibitions/talks/etc) and to direct people to additional online content about your work. Learn how to create and manage an active twitter account, how to connect with other artists and how to find followers.

Artist Website Platforms: Which is for You?
Monday, November 2nd, 6:00PM – 9:00PM, $20/$30 SPECIAL $10/$15
at Cambridge Community Television
438 Massachusetts Avenue

Thanks to innovative minds and technology, there are numerous website platforms out there. Each of them has its advantages and disadvantages. This class will explore the different website platforms that work well especially for artists. It will look at their pros and cons. It will also examine the factors that artists should consider when choosing the best website platform to showcase their work.

Demystifying Instagram: How to Make it Work for You - PANEL DISCUSSION
Thursday, November 19th 6:30PM – 8:30PM, $10/$15
at the Cambridge Art Association
25 Lowell Street

Instagram is a fun and great way for artists to showcase and sell their art, as well as engage with people who love their work. This session will look at how artists can best leverage Instagram to promote themselves and their art, grow their client base, drive traffic to their website and build their brand. There will also be a panel of artists talking about the tactics and strategies they use to make Instagram work for them.

Social Media Analytics for Artists: Is Your Strategy Working?
Wednesday, January 13th, 6:00PM – 9:00PM, $20/$30
at Cambridge Community Television
438 Massachusetts Avenue

Twitter? Facebook? Pinterest? Instagram? Are you using Social Media with little effect? Having trouble measuring what's working in social media? In this class you will learn how to collect data related to your social media accounts, how to understand it, and how to make better decisions based on the data.. Sign up and learn how to run data driven social media campaigns to promote your work and sell your art online.

The Power of Small Donors: Crowdfunding for Creative Projects
Thursday, January 21st 6:30PM – 8:30PM, $10/$15
at Cambridge Art Association
25 Lowell Street

Crowdfunding has become one of the most popular ways to find fiscal sponsorship for artistic endeavors and grassroots projects. In this workshop, learn about some of the most successful small donor sites – Kickstarter, indiegogo, GoFundMe, and RocketHub – and evaluate which is the best for your next art project.

New Tactics: The Moving Image in Social Media
Wednesday, February 3rd, 6:00PM – 9:00PM, $20/$30
at Cambridge Community Television
438 Massachusetts Avenue

The moving image is increasingly becoming important in social media. Including short and fascinating video content on your social media platforms will undoubtedly get you people’s attention. This class will look at the place of the moving image in an artist’s online presence. It will detail the key elements that need to be covered in creating video content that will ensure that your audience wants to keep engaging with your brand. These include, but is not limited to, aesthetics, sound, timing, simplicity, pithiness and being proactive