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Check Out Amory Lovins, Leading Researcher & Advocate for Soft Power.

Check Out Amory Lovins, Leading Researcher & Advocate for Soft Power.

Amory Bloch Lovins (born November 13, 1947 in Washington, DC) is Chairman and Chief Scientist of the Rocky Mountain Institute, a MacArthur Fellowship recipient (1993), and author and co-author of many books on renewable energy and energy efficiency.

Soft energy technologies are those based on solar, wind, biofuels, geothermal, etc. For Lovins, large-scale electricity production facilities had an important place, but it was a place that they were already filling; in general, more would not be needed. One of his main concerns, was the danger of committing to nuclear energy to meet a society's energy needs.[3]

Lovins spent much of his youth in Silver Spring, Maryland and in Amherst, Massachusetts. In 1964, Lovins entered Harvard University. After two years there, he transferred to Magdalen College, Oxford, England, where he studied experimental physics. He became a Junior Research Fellow in Oxford’s Merton College, where he studied for two years and earned a master of arts (M.A.). He has received many honorary degrees recognizing his work.[1]

More info @ http://en.wikipedia.org/wiki/Amory_Lovins