The following techniques for promoting your show largely apply to local Cambridge residents promoting their cable television show. BeLivers take note. For those producers who want promote their show on the Internet, that tutorial is forthcoming. However, you can take these concepts and easily apply them to the web world. Remember, the best promotion is still word-of-mouth.

1. Identify Your Audience:
   Who do you think will be interested in your program?
   Whom do you want to reach?
   How can you best reach them?

2. Create Cohesive Promotional Materials:
   Flyer (typically 8.5” x 11” or larger)
   Handbill (postcard-size flyer)
   Business Card (free printing at www.vistaprint.com)
   Press Release
   Public Service Announcement for Radio and/or Television Broadcast

3. Develop mailing/posting list for your promotional materials:
   Make a list of local businesses that have agreed to allow you post flyers
   Gather contact information of local newspapers, magazines and radio stations, including name, email address, telephone number and physical address.

4. Distribute Your Promotional Materials:
   Email or snail mail your press release to contacts
   Make follow-up phone calls to contacts
   Post flyers in business windows
   Use CCTV internal promotional avenues
   BeLive Announcement
   Public Service Announcement to be aired on CCTV channels
   Word of Mouth Advertising – carry handbills and/or business cards with you to be ready for distribution to friends and/or new acquaintances.

5. Calculate the effectiveness of your promotional campaign:
   Create a formal and/or informal survey of your audience
   Use the information you’ve gathered to re-structure your promotional campaign to be more effective in the future.